I have always tried to be honest to myself. After 25 years working with PR and communication within the fashion and design industry I knew it was time for me to take the next step.
I want to utilize my knowledge within branding and conceptualization, my interest and work with photography, my life experience and travels. I want to create by blending impressions from all of these areas with my own ideas.
For me, it is important to produce a creative platform where I can express and share my values, my feelings, and my craft. I am on my way. I have ideas, my network has been activated, and time is now on my side. I invite you to join me on my journey.
FROM ONE WOMAN TO OTHER WOMEN
A couple of years ago I travelled to Borås, a small town in southern Sweden, in hopes of buying one of the many fine historical fabric companies based there. One day someone asked me: “Why are you going to buy an existing brand? Why don't you follow your dream and make one of your own?” I realized that what I wanted to create had not been done before. My life experience has made me confident, and this confidence has become the foundation for the entire concept behind the KWOSHARE brand. My inspiration comes from Mahjong, and Urban Ears. Mahjong because of their message: I love their clothes, the 70s, and Carl Johan De Geers' fantastic photography. Urban Ears challenges me to keep my focus and build from a consistent structure.
I have produced a cohesive, solid, and always expanding collection of which I am very proud.
It is my pledge to make KWOSHARE a sustainable collection of clean, timeless designs that will both empower you and simplify the demands
of looking put together for any occasion.The starting point for the collection is my lifelong passion for clothing which empowers me as an individual.
his has led me to create a cohesive collection of classic, contemporary pieces that will make every woman feel beautiful, strong, and confident.
The collection contributes to a platform that will become a part of your everyday life - the part that doesn't take up too much space, but is still heard. With this approach I want to encourage women to extend and prolong their existence, whilst simplifying their lives. The values I share with my clients are to be conscious, to be human, and to give our energy. What we deserve to feel is safe and beautiful, feminine and liberated. Together we lift one another.
“To love oneself is the beginning of a lifelong romance”-
- Oscar Wilde
THIS IS JUST THE BEGINNING
I will continue my creative work with the conscious development of a sustainable merino collection of models, colors and content.
Together with art, photography, and music KWOSHARE becomes part of everyday life. The part that doesn’t take too much space, the part that calmly empowers each of us - the urban contemporary woman.
Katarina Waldenstrom with love.